CK meets… Claudia Masueger, Founder and CEO of CHEERS!

This Thursday night, November 23rd, the Bootstrap Business Initiative welcomes Claudia Masueger and Zhu Yunting from CHEERS to give a lecture on setting up a Taobao store, and to talk about how being on Taobao can help your business get in front of an increasingly e-commerce-dependant audience and grow to new heights.

Before that, CK asked Claudia a few questions about her company, to get a better idea of what CHEERS is, and to get a glimpse of the force behind Beijing’s best wine business.

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Looking for Chinese culture gifts? Find exactly what you need at the CK Culture Boutique!


As if you hadn’t already realized, the time for gratuitous gift giving is almost upon us. Aside from the considerable stress of actually buying gifts for your nearest and dearest, finding a unique gift year after year can itself be a major headache.

But not to worry! This year, let the CK Culture Boutique take some of the pressure off you. We have gifts suitable for anyone who loves Chinese culture!

Take a look at this list of our top 10 gifts, and let us help you make this your easiest shopping experience ever!

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Taobao Ordering Service – New from Cultural Keys!

A virtual Aladdin’s cave of goodies!

Back home in the UK, when we needed to get something delivered to our door as simply and easily as possible, we always relied on Amazon. When living in the States, Amazon was still an option, but eBay was then our preferred choice, simply because of the range of goods available and the comparatively big savings.

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